UI ELEMENTS: PICTOGRAMS
Problem: The shopping process online is search intensive and laborious, with reading time of each product details on a category.
Solution: Scalable pictograms for products to communicate specific functions of a product in an overview to cut short the time to buy and thereby easing usability of the process of buying.
Software: Illustrator
UI NAVIGATION ELEMENTS
Goal: To create standard conforming icons for various pages at mytoys.de
Software: Illustrator
MYTOYS BLOG LOGO AND ICONS
Blog Logo: To create a logo reflecting the social and informative aspects of mytoys.de, and also maintaining consistency with the main logo. It is a hit and still being used: blog.mytoys.de
Calendar Goal: Menstrual periods are different from woman to woman and month to month. The goal is to create a calculator to see when one may be ovulating to help find the most fertile days. For this calendar, create visually simple icons to depict a function.
Collaboration: Brainstorming and discussion with social network team.
Software: Illustrator, Photoshop
COMMUNICATION DESIGN
Goal: Increase conversion rate by an aggressive banner on the main page, which actually should not be aggressive.
Solution: Using the campaign elements but with standard overlay effects.
Software: Photoshop
CAMPAIGNS
Goal: Among many campaigns, baby-week is the monthly one with higher conversion rates, mainly focusing the main target audiences - mothers. I was responsible for the whole campaign online.
Software: Photoshop
